Playbook · Eric Do Couto · Rev. 2026.11Toronto, Canada

Eric Do Couto

I lead B2B SaaS marketing. And I build the AI systems it runs on.

Eric Do Couto, smiling, in a navy t-shirt.

Quick reference

Updated Nov 2026
Now
Head of Marketing at Visualping.
Results
Doubled Visualping signups in 2025.
+300% customers in five months at Caddy.
Builds
AI agent skills, open-sourced on GitHub.
Speaks
Workshops at two summits in 2026.
Download resumePDFhi@ericdocouto.com

Results

Numbers on the record.

FigureResultWhereWhenOn record
2xannual signups, 2025 vs 2024Visualping2025Visualping data
+19%signups, Jan–Sep 2026 vs 2025Visualping2026Visualping data
+47%blog signups since I joinedVisualping2025–26Visualping data
+300%customers in five monthsCaddy2023The record
10x+signups and monthly activesSpacesEDU2020–23The record

Today I lead marketing at Visualping. It’s used by 2M+ people and 85% of the Fortune 500.

Systems

How I run marketing.

  1. Evidence attached.

    Every claim carries its source. If it can’t be checked, it doesn’t ship.

  2. Agents draft. People decide.

    Agents handle research, QA and routing. A person approves what goes out.

  3. Systems over heroics.

    A campaign that works should run twice. So it becomes a skill or a checklist.

Together they make one method: Two-key GTM.

What I build

  • Content pipelines with fact checks
  • Paid search audits and fixes
  • Competitor monitoring and briefs
  • Lifecycle, lead scoring and routing
  • Reporting from the warehouse in SQL

Open source

  • ci-stack-skills8 skills

    Turns page changes into decisions you can defend.

    /plugin marketplace add edoc33/ci-stack-skills

  • pharma-ci-skills9 skills

    Routes pharma page changes to reviewers.

    /plugin marketplace add edoc33/pharma-ci-skills

Tools I use

AI and agents
Claude Code, Codex, Claude API, Grok
Scraping and search
Exa, Firecrawl, Apify, DataForSEO, Visualping
Data and enrichment
Clay, Treg, Apollo, FullEnrich, MillionVerifier, Crustdata, Supabase, Redshift, SQL
Automation and infra
n8n, GitHub Actions, Slack, Cloudflare, Vercel, Obsidian
CRM and outbound
HubSpot, Customer.io, Salesforce, Instantly, HeyReach
Ads, SEO and analytics
Google Ads, Search Console, Ahrefs, Semrush, GA4, Strapi, Figma

Work

Recent work, with the materials attached.

  1. The blog skill chain

    2024–nowSEO and AI searchVisualping blog

    Agents research and draft; I approve. Blog signups are up 47% since I joined.

    The full playThe blog

  2. Two agents, one GTM team

    Sep 2026–nowOperating modelCodex and Claude Code

    Codex and Claude Code share one task board. One builds, the other reviews, and I decide.

    The full play

  3. Signal Machine

    Aug 2026–nowSystemClaude Code and Codex

    Hiring and CI signals become HubSpot tasks. An AE reviews before anyone is contacted.

    The full play

  4. Google Ads, run by agents with a human approval gate

    Mar 2026–nowSystemVisualping paid search

    Cost per signup fell about 40% after a Search rebuild. Agents write by risk tier; a daily ledger reconciles every change.

    The full play

  5. Podcast guest pitches from episode transcripts

    Nov 2026Guest outreachExa podcast index

    An AI agent searched Exa’s index of podcast transcripts for shows that suit Visualping’s B2B segments, ranked them and drafted a pitch to each of the best fits for Visualping’s CEO or for me. The pitches are waiting for my review, and I’ll send each one myself.

    Read the write-upExa’s announcement

  6. The $274 CI Stack

    Sep 10, 2026Workshop, San FranciscoProduct Marketing Summit

    Eight skills turn page changes into decisions you can defend. The stack runs for under $274 a month.

    The full playhttps://github.com/edoc33/ci-stack-skills

  7. A page changed between reviews. Who needs to know?

    Sep 17, 2026Workshop, NewarkPharma CI USA

    Routing pharma page changes to reviewers. Each one arrives with its evidence.

    pharma-ci-skills and starter pack

  8. Competitor Monitoring Report

    Jul 3, 2026Data studyH1 2026 edition

    A study of 14,678 competitor monitors. It fed the $274 CI Stack workshop.

    Read the report

  9. The End of FOMO

    May–Jun 2026Press briefing and seriesInformation agents

    A press briefing on information agents. Plus a series, days after Google I/O.

    The briefingThe series

  10. Visualping for AI agents

    May 2026LaunchMCP server and ChatGPT app

    Launch marketing for the MCP server. AI agents can watch any page for changes.

    MCP server docs

  11. Visualping Reports launch

    Mar 2026Product launchEmail series and webinar

    Launch comms for Visualping Reports. Segmented emails, a webinar and a recap.

    Visualping ReportsQ1 recap

Experience

Nine years in B2B and edtech SaaS.

  1. 2024–now

    Visualping

    • Head of MarketingSep 2024 – present
    • Senior Partnerships Marketing ManagerJan – Sep 2024
    • Doubled annual signups in my first full year, 2025 vs 2024.
    • Grew signups another 19% in 2026, Jan–Sep vs 2025.
    • Built the agent-run content engine; blog signups up 47%.
    • Lead growth operations, brand positioning and press.
    • Led launches for Visualping Reports, the MCP server and ChatGPT app.

  2. 2023

    Caddy

    • Director of GrowthFeb 2023 – Jan 2024
    • Grew the customer base 300%+ in my first five months.
    • Led go-to-market across demand gen, content, events and partnerships.
    • Closed net-new partnerships and accounts.

  3. 2020–23

    myBlueprintSpacesEDU

    • Senior Growth Marketing ManagerSep 2022 – Feb 2023
    • Growth Marketing ManagerNov 2020 – Aug 2022
    • Grew registrations and monthly active users 10x+.
    • Ran 100+ user interviews and led a team of two.
    • Launched the Growth Over Grades podcast and the first Future Ready conference.

  4. 2017–20

    Microdea

    • Digital Marketing SpecialistAug 2017 – Nov 2020
    • Built the lead-to-customer funnel on Salesforce, Stripe and ChurnZero.
    • Ran marketing automation in HubSpot and Salesforce.

  5. Education

    York University

    Bachelor of Administrative Studies, Honours in Marketing

Writing

Articles, author pages and features.